In the coming weeks Coca Cola will be changing it's iconic red cans to white. Coke is producing 1.4 billion white cans to raise awareness for the plight of polar bears. The soft drink company will also be donating $2million over the next five years to help the WWF in their work. They will also match all donation made at www.icoke.ca and advertise a SMS system where consumers can donate.
For more information check out the following blog: http://blog.wwf.ca/blog/2011/10/25/polar-bears-inspire-coca-cola-to-turn-red-cans-white-for-wwf/