One of the world's hottest models at the moment is the androgynous Andre Pedjic. He has appeared on the runway for many high end labels including Jean Paul Gaultier where he modelled a see-through wedding gown in the haute couture bridal show. Now he has appeared for Dutch retail chain HEMA promoting their push-up bras. Speaking to Frockwriter, Pejic’s agent Joseph Tenni said: “It's revolutionary. I've never known a man to do a womens' lingerie campaign before".
The Australian raised model continues to push people's perception of gender as when first shown the image people, most think it is a typical image of a beautiful blonde woman. In a world that still hasn't achieved full equality of the sexes, this goes a long way in making people question their perceptions of gender and the differences between the two. If the bra can make him look that good, it must be doing it's job!