Mattel, the toy giant and makers of the Barbie doll range have confirmed they will no longer purchase packaging for their toys. Investigations thanks to Greenpeace discovered that Mattel was using products from Asia Pulp and Paper (APP) who are responsible for deforestation around Indonesia.
Greenpeace led a campaign involving forging a break-up between Ken and Barbie (Ken doesn't date girls who are into deforestation) involving banners and twitter feeds as well as over 500,000 email being sent to Mattel by Greenpeace supporters. Click here to see the story. In response Mattel has now released a global policy that will keep rainforest destruction out of its supply chains. Their policy also involves moving towards using more recycled paper in their packaging and to boost the use of wood products certified by the Forest Stewardship Council (FSC).
This is great news and proof that petitions, emails and letters do work. Donations to organisations such as Greenpeace also ensure these campaigns have the strength needed to make an impact.
Thank you Greenpeace and Mattel!